Argus Labs raises US$ 2M, changes name to Sentiance, and expands its management team

ANTWERP (BELGIUM) – Argus Labs rebrands itself as Sentiance, as the company moves out of concept development and rolls out its platform to clients and partners worldwide.

Sentiance has closed a US$ 2M round, led by Qbic and joined by Volta Ventures, with participation of angel investors Michel Akkermans (Clear2Pay) and Will Margiloff (IgnitionOne).

“We at Qbic are thrilled by Sentiance’s vision to unlock the true potential of a smartphone by using sensor data to derive context, thus enabling truly personalized services. What you want when you want it: this is a very powerful value proposition. Our fund has the expertise and network to assist Sentiance’s strong management team in growing this disruptive technology into a worldwide market success”, says Guy Huylebroeck, Investment Partner at Qbic Venture Partners.

“Volta Ventures is always looking for strong teams and promising startups that have the ability to disrupt markets globally. Sentiance’s smart contextualization, based on sensor and Internet of Things analytics, is simply impressive. Its unique approach of ambient profiling holds the key to building personas and profiles that Facebook or Google are missing out on”, says Frank Maene, Managing Partner at Volta Ventures.

Sentiance also substantially broadened its management team with Toon Vanparys as CEO and Frank Verbist as CTO, who both joined in October last year. Toon and Frank joined the company as early seed investors, after having sold their previous venture Netmining (now IgnitionOne) to Dentsu plc. They bring an extensive background in the profiling, customer engagement and personalization industry, and years of leading technical experience, including the development of high-transaction platforms in the advertising and targeting industry.

“As we transition out of the ‘labs’ phase into a market-ready product, we decided to change the name to better reflect our mission statement from mobile data to smart life. We enable our clients to build intelligent and context aware mobile experiences, by bringing sentient capabilities to smart- phones and connected devices worldwide“, says Toon Vanparys, CEO of Sentiance. “Based on what we see in the market, the opportunities for mobile personalization and engagement in the era of smart-phones, wearables and IOT are simply huge, and we’re only at the beginning of this revolution.”, says Toon, as Sentiance already signed up their first clients in the mobility, insurance, healthcare and media industry. “We are excited to work with our new investors, their domain know- how and international experience will definitely help us expand internationally.”

About Sentiance
Sentiance NV Vlaamsekaai 82/6 | 2000 Antwerp | Belgium | +32 3 369 9696 | @sentiance

Sentiance unlocks contextual mobile experiences by mining sensor data on smartphones, wearables and connected devices. Sentiance enables companies worldwide to tap into a new level of mobile personalization and engagement. From mobile data to smart life.

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